27/04/2011

❤ Yves Saint Laurent ❤




Yves Saint Laurent originally from Oran, Algeria.
Yves first became interested in fashion though theatre which he was fascinated with.  He would read theatre reviews in Vogue and then later began to take interest in the descriptions of costumes and this led him to read fashion editorials, soon he then became interested in fashion design.  In 1953 YSL entered a young fashion design contest organised by IWS.  He only won third place. He was invited to the award ceremony in Paris, While at Paris YSL met up with Michel de Brunhoff Editor -in -chief Vogue Magazine in Paris.
Yves brought his sketches along and Michel loved them and advised him to study at the cambre Syndicale de la Couture.  The next year YSL entered the IWS competition and this time he won.  He then showed his sketches to Brunhoff who noticed his sketches were quite similar to that of Dior, the similarities were in the strokes of the pen also the layouts of the clothing in the sketches.  Brunhoff sent him to Dior who hired him in a heartbeat.

Yves St Laurent started to work with Dior, the first year that St Laurent started he was doing minor jobs such as decorating the studio and also designing the accessories for collections, after a year Dior began to accept St Laurent’s work for couture collections as time passed Dior began to use more of Yves sketches.  Dior made Yves St Laurent his successor this is due to the fact that St Laurent’s work was so similar to that of Dior’s and the style that came natural to St Laurent so similar to Dior and Dior knew that St Laurent was able to continue his legacy of style he would leave behind, Dior later died at the age of 52.  At the age of 21 Yves was the head designer of the house of Dior later on he was fired while the war he then sued Dior for breach of contract and won.  
Yves opened his own boutique with ready to wear clothes in 1966, which captured the heart of fashionistas with his beatnik look. 
Beatnik was a kind of media stereotype, which developed in the 1950’s, the beatnik look was all about blacks and dark colours, also wearing beret it was more of a French inspired look.  Represented in cartoons such as Top cat and Doug.

YSL took the fashion world by storm with his beatnik look, safari jackets, thigh high boots, but the look that made the most impression was the classic tailored suit, known as a tuxedo suit for women called the le smoking suit.  Yves takes a lot of his revolutionary ideas from male fashion such as the blazer and leather jacket and made it feminine.




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